texas roadhouse campaign
As part of my Writing for Advertising class, I had the opportunity to develop a comprehensive PR campaign for Texas Roadhouse. The project was designed to showcase my skills in creating effective messaging across various media platforms, including print, radio, out-of-home, social media, and non-traditional channels.
The campaign was centered around Texas Roadhouse's commitment to providing its customers with a memorable dining experience, and the unique atmosphere of their restaurants. I wanted to convince men and women between the ages of 18-21years old that Texas Roadhouse is an affordable and fun dining experience. I used this as the foundation for all of my creative messaging, working to ensure that the campaign would resonate with the target audience and build positive brand awareness.
In the print component of the campaign, I developed eye-catching designs that highlighted the Texas Roadhouse brand and the quality of their food and service. I also created radio spots that effectively conveyed the brand's messaging within 30 and 60 second spots. The out-of-home component was designed to catch the attention of passersby, with bold imagery and messaging that showcased the brand's unique offerings.
The social media component of the campaign was focused on building a strong online presence for Texas Roadhouse. I developed a range of content, that were designed to create excitement about the brand and encourage customers to visit their restaurants and be more engaged with their content. The non-traditional element of the campaign was designed to showcase the brand's unique approach to dining. I developed a concept that showcased the brand's commitment to providing a fun, memorable experience, and executed it in a way that was both entertaining and engaging.
Creative Brief:
