Wonderland

For my visual design for interactive digital media class, I was tasked with developing an app and web design for a product, service, or interactive experience to deal with the challenges posed by COVID-19. In response to this challenge, I developed the idea of "Wonderland," a virtual shopping mall experience that would allow customers to shop from the safety of their homes and experience shopping virtually. 

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I started by conducting extensive research to identify competitors in the field. This helped me to understand the current market trends, the user experience, and the features that would make the app stand out from the rest. With a better understanding of the market, I identified which social media platforms would be best suited for my target audience, Instagram and Facebook. I then developed recommendations for website design, logo design, social media posts, and strategies for the brand to help them reach and connect with their target audience.

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My project demonstrated my ability to research, analyze and develop a comprehensive digital strategy that incorporates branding, social media, and website design.